Have you ever wondered why some businesses land on the first page of a Google search page while others don’t even show up at all?
Local search engine optimization (SEO) will ensure that your business gets ahead and makes you accessible to potential clients when they search in real time. However, with the changes in Google’s algorithm, local search engine optimization is not as simple as it used to be, but don’t lose heart. It’s not rocket science, and following these tips can help your business zipline to the initial page of Google’s local search results.
When searching for a business, do you ever wonder how Google has accessed that big map, with details of the company on the right side of the search page? Google did not get that information from the company’s web page. The answer: Google+ Local business pages.
A Google+ Local Page is easy to set up and it’s free. Make sure to create a single page per location, as specified in Google’s Terms of Service. Multiple pages affect a site’s ranking, so comply carefully. Choose specific categories that are relevant to your business. Remember, less is more.
NAP stands for name, address and phone number. Giving accurate and detailed information is very important for Google. It is important that when Google cross-checks the entire internet, your NAP is consistent. Use a Moz local search tool to see if your business name is included in the list.
Adding title tags to all your webpages is crucial. It tells Google what your business is all about. Geographic keywords and service must be added to title tags to make your site relevant to local customers looking for a particular service in their locale.
This is a crucial SEO step that is often overlooked. When you have many business locations, make sure that a separate and unique page is done for each one. Targeted key phrases should be used and these ought to be relevant for each page.
With more people accessing the internet through their smartphones, make your website mobile-friendly to compete with the local search results. Google launched an algorithm update last April 2015 that drastically modified how mobile search results are gathered, and your ranking will be affected if you still have not optimized your web for mobile users.
Unique and relevant content is important if you want Google to notice you. Make sure to create informative content with a minimum of 500 words so that your business will show up when people search for your goods or services.
Achieving More Visibility
All these local marketing best practices work together to ensure that your business remains visible to search engines. Still wondering how to improve your ranking even more? Connect with us and find out how we can help you achieve your goals today.