Technology has become an inseparable aspect of our daily lives. Many of us will even admit that technology has become so engraved in the modern society that we cannot live without it. From the countless applications that enable us to contact almost anyone in the world by clicking a few buttons or speedy access to the web, recent technological advancements have completely changed how we operate. Technological innovations have also become essential to productivity in all industries. To stay relevant, more and more companies are now integrating technology into their overall growth strategy. However, despite the numerous benefits associated with technology, the home improvement industry still lags behind when it comes to implementation of technology.
You are probably asking yourself; how can we say that the home improvement industry is trailing behind in technology when we have many growing home improvement sites such Houzz, Angie’s List, HGTV, and Home Advisor in this industry? Well, it’s true that these websites have revolutionized the remodeling industry. Some of them have even brought new concepts and ideas that have helped us overcome some of the challenges that we encounter in the remodeling industry. However, the truth is that when compared to other sectors, the remodeling sector is not doing enough when it comes to adopting home improvement technologies. How can we solve this problem? Well, the answer is simple; digital marketing! What is digital marketing? Why should remodeling professionals embrace it?
Digital marketing for remodelers refers to a marketing technique that promotes products and services through various forms of electronic channels, mainly based on the web. It involves the use of advanced tools that help business owners understand marketing situations so that they can analyze and come up with relevant strategies that will help them achieve competitive advantage. Why should remodeling professionals forget traditional marketing and go for digital marketing? Here are the key reasons.
With all these benefits, we can all agree that remodeling professionals should adjust their marketing strategy to accommodate digital marketing. How can they achieve this? We compiled a list of strategies remodeling professionals can use to harness the power of internet marketing.
This is simple and missing far too much. Everyone has a website now. Crappy looking ones getting crappy looking results in most cases. Yes, there are some gurus who can show you a terribly designed website and show results from it, but its not common. Period. We have seen over 400 website projects completed and they always see an increase in business when designed well. Digital marketing is all about driving traffic to your site. We still see too many house remodeling sites that are not created with responsive features, meaning they look old and are difficult to navigate on mobile devices. Approximately 42% of all clients visit a website using a mobile device, and these numbers are expected to increase in future. It is, therefore, important to ensure your website looks good and easy to use on mobile devices.
We have noticed that there are articles and blog posts that say SEO is a waste of time. Don’t let them mislead you. SEO is still valid and will help you propel your remodeling business to the next level. SEO will help you attract targeted traffic, exhibit professionalism, achieve competitive advantage, and transform new clients to loyal clients.
Social media has become one of the most powerful tools to grow an audience, engage clients, and drive sales. In the ever competitive home improvement market, renovation professionals should invest more on social media marketing to stand out from their rivals. Social media marketing will help you:
Social media marketing also enables you to use social media influencers who can help you create a responsive online client base and also help you cheat ad-blocking technologies.
A recent study shows that more than 2.5 billion people use email. This makes email marketing an important tool that you should never ignore when marketing your services. Email marketing will enable you to reach your clients with more informative, accurate, and deliverable marketing campaigns.
When using email marketing, avoid blasting your clients with the same message. This never works! If you don’t want them to be left to rot in the spam folder, make sure you use email marketing wisely and end personalized messages to your clients. This will increase brand loyalty and help you lure new clients.
Pictures and videos marketing attract more people than other marketing tools because people on the internet love to click on high-quality pictures and videos. For this reason, there is no better way of harnessing the power of digital marketing than employing the use of pictures and videos. After all, you are in the home improvement industry and people need to see your work before they hire you.
Understand how technology affects your remodeling business and clients- The first thing you should do is to understand how technological developments affect your remodeling business. Conduct a thorough research online and off-line and make sure you involve your employees and clients. More importantly, be ready to ask the hard questions. Ensure the question you choose help you get a proper understand of how technology organically flows in your remodeling business.
Whether you are a seasoned remodeling expert or not, digital marketing technology can help you become an indomitable force in the home improvement industry. It has come a long way and should not be overlooked. Embrace it!